Two sisters from Cornwall who invented a pain-relieving bikini device for women have taken on their toughest challenge to date as they prepare to enter Dragons’ Den.
Lucy Cox and Lerryn Ryall are the co-founders of Halto, which makes a device that alleviates the cheese-wire effect felt by millions of women when wearing halter neck swimwear.
The Illogan sisters have now braved the Den and pitched their innovative Cornish business to TV’s most intimidating judging panel, and you can watch it all on BBC’s Dragons’ Den this Sunday, February 4.
Halto was created after Lerryn had trouble finding a bikini for an upcoming holiday and was forced to choose between something she loved and something she could stand to wear.
Sisters Lucy Cox and Lerryn Ryall will try to convince the ‘Dragons’ that their pain-relieving bikini device for women is worth investing in when they appear on Dragon’s Den (Image: Halto)
The myhalto.com website explains how Lerryn eventually found the “golden unicorn of bikinis; beautiful fabric, gorgeous styling, in the sale and in her size.
It stated: “The only thing that made her buxom heart sink was that it was a halter neck, and she has 32H boobs. That was not a happy combination.”
She said: “I was looking for stylish swimwear for me to wear on my honeymoon, but all the styles I liked had halter neck straps – something that in the past I had been unable to bear wearing for an extended length of time due to the straps cutting into my neck and causing, pain, rubbing and headaches.
“I decided to go for it anyway and see if I could craft something to act as barrier between my skin and the strap – I did and it worked a dream.
“I soon realised there was a gap in the UK market for this device and, after getting my sister on board, we decided to make a go of it as a business.”
Sister Lucy added: “We decided to crowd-fund to get Halto made and launched and the support we received was overwhelming.”
The young company, which won the Start-up of the Year in the Western Morning News Business Awards a few years ago, hit its £10,000 target in just 18 days via pre-orders.
Lucy added: “Since then, lots of people have suggested we try Dragons’ Den and we thought, why not? We felt it was a good step for us, establishing our product and brand as a viable part of the industry and we have never been the types to shy away from a good PR opportunity.
“It was hugely important for us to represent women and mums in business on a national stage, as Halto passionately stands for female empowerment, body confidence and freedom of choice, which we wanted to communicate through our story.”
The way Halto works is by fitting discreetly onto the straps of any halter neck bikini and provides soft cushioning against the knot on the back of the neck.
This means no more red marks, indentation and blisters. The firmer core then distributes pressure evenly over a wider area, making the halter neck more comfortable to wear for longer periods of time.
Lingerie specialists Mish in Wadebridge and Blushh in Hayle have been stocking Halto alongside national partner Bravissimo, which has stocked the device in some of its 26 shops throughout the UK.
Halto works online and has sent its device to countries around the world.
Source: Cornwall Live