Home news Asda shoppers can now get Skinner's ale in 100 stores

Asda shoppers can now get Skinner's ale in 100 stores

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Beer made by Cornish brewery Skinner’s will now be stocked in 100 Asda stores.
The Truro firm has secured two new listings with the supermarket chain as well as extending the number of stores where an existing line is sold from 21 to 100 stores across the South and West of England.
And the store has included the brews in its 4 for £6 offer.
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Two of its award-winning Premium Bottled Ales – the Lushingtons ‘Sunshine’ pale ale, Hops ‘N’ Honey golden ale, Betty Stogs copper ale, Cornish Knocker pale ale and Porthleven ‘Untameable’ pale ale – are available on the shelves of Asda supermarkets in the local area and surrounding regions.

Skinner’s make the ales in Truro using malt sourced from Devon
Founded in 1997, the brewery was set up on the banks of the Truro River by Steve Skinner alongside his family and first produced ground-breaking golden ale, Cornish Knocker, named after the tin-mining faeries of local myth.
They followed it with another legendary brew, a brazen Cornish bitter called Betty Stogs, which CAMRA named Britain’s best bitter.
20 years, countless barrels and hundreds of awards later, the brewery has grown significantly and has recently expanded its production facilities to meet new demand, the business now employs 40 people and produce approximately 4 million pints of ale every year.
However, it still remains a family-owned business and retains its local roots, including using the finest local ingredients, such as barley grown just a couple of miles from the brewery, and malted at Warminster Maltings in Devon, a malthouse that still produces malt in the traditional way.
The leftover spent grain, a by-product of the brewing process, is also re-used in an environmentally-friendly way – being fed to lucky local cattle, while leftover hops are spread on local fields as fertiliser.

Betty Stogs copper ale
Stuart Hughes, Sales Manager, at Skinner’s, said: “We are thrilled to be working with Asda, and seeing our beers on the shelves at supermarkets across the region just goes to show how our brand continues to grow and the sense of pride in the region as locals crave locally brewed beers.
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“We focus all our efforts at our brewery on brewing the best beers we can, using the finest locally-sourced ingredients and truly believe that this means we make the finest, hoppiest beers in Cornwall – and we’ve won hundreds of awards over the last 20 years to back this up.
“As with everything we do, we also take care to minimising our impact on the environment by minimising water usage, materials and process waste, and by using local ingredients that can be recycled by local farms as feed.
“Our aim is not to use anything we don’t need, to reduce consumption of what we do need and to recycle wherever we can along the way.
“To do this and achieve commercial success with a premium quality product is an achievement we are very proud of – and again is something recognised by Asda, too.”
Source: Cornwall Live